This syllabus aims to provide a comprehensive introduction to the Irish hospitality & tourism industry including definitions, key products and services, main overseas markets, organisational structures, and impacts.
Irish Tourism
Key Markets, Competitive Advantages, Economic Benefits, Employment & Career Opportunities
Key Components
Transport, Accommodation, Food & Drink, Attractions, Leisure, Recreation, Meetings & Conventions, Sport, Shopping, Health Environment, Irish Hospitality Experience, Travel Distribution
Structure & Organisation
Government Departments, Semi-State Bodies, Representative Groups, Professional Associations
Travel Behaviour
Visitor Attitudes, Travel Motivations, Destination Types, Travel Experiences, Visitor Characteristics, Travel Patterns, Barriers to Travel
Group lectures, inquiry-based and applied learning, individual tutorials, field trip(s)
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 70 |
| Other Assessment(s) | 30 |