This module is designed to offer students an applied approach to practical research that will enhance their ability to make competent management decisions and to develop appropriate business strategies by using relevant and current information sources
Introduction to hospitality and tourism research
What is research all about?Relevance to business.The power of information.Formal research V informal research.
Accessing and using relevant information sources
Traditional sources-academic journals, authors, electronic databases.Non-traditional sources-business/govt reports, contemporary articles, web resources, the media, practitioners in the sector.
Understanding research design
Different approaches and research methodologies.Quantitative & qualitative techniques.Credibility Issues-threats to validity, research ethics.The importance of interpretation.
Collecting primary information
Using interview.Using questionnaires.Analysis of data. Research and technologyDescribing data.
Writing and presenting piece of work
Structuring a project, report, pitch. Critical Analysis. Line of reasoning/making argument. Systems of referencing.Written presentation skills.Oral presentation skills.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |