Description: This module provides an introduction to SPSS and a second level treatment of excel for degree students.
Rationale: Students of Marketing must be able to analyse data using professional tools typically used in the Marketplace. The two most popular tools used in Marketing are SPSS and Excel.
Where: The module is positioned in the 2nd year of the program building on that covered in 1st year.
For Whom: It is designed for students who have no knowledge of SPSS and for students who have an introductory knowledge of Excel (provided in 1st year).
Review of excel basics from 1st year
Data Types: numeric, string, date and time
Functions: logical, statistical, mathematical, statistical and financial
Conditional Formatting
Goal seek and Solver
Array Formulas
Table / Database operations
SPSS Data importing.
Data Transforming data.
Manipulating data
Creating/modifying tables and charts
Performing data analysis
Interpreting SPSS output
The students are taught in a laboratory setting. After a brief exposition of conceptual and methodological material, the student will be required to complete exercises designed to reinforce his/her understanding of the concepts and to illustrate the application of the methods under consideration to realistic business problems.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |