This module examines the creative process and creativity techniques that can be used to enhance both personal and organisational creativity. Following on from this the strategic importance of innovation for sustaining growth in established organisations. It uses a combination of theory concepts, applied techniques and case analysis to develop decision making capabilities.
Creativity and problem solving techniques, the creative process and creative thinking, factors that stifle creativity, the problems of change and building responsiveness, the culture of innovation within firms
Systematic innovation: Principles of innovation, product, process and business model innovation, Sources of innovative opportunity, Critical success factors for innovation--human, organisation, competencies and collaboration.
New product development Process: idea generation, idea screening, concept development and testing, marketing strategy and development, business analysis, product design and test marketing, commercialisation
Technology driven innovation, Market driven innovation,
The course content will be modified on an ongoing basis to reflect changes in the general business environment and innovation practice.
|Module Content & Assessment