Module Aims: - To help students appreciate the fundamental models and applications of ElectronicCommerce - To familiarise students with Electronic Commerce strategy and implementation methods - Toenable students determine the significance and impact of Electronic Commerce technologies - To helpstudents identify the issues of ethics, compliance and security in Electronic Commerce - To provide studentswith hands-on experience in the use of Electronic Commerce applications and the development of a basicwebsite.
Introduction to E-Commerce and Business Models
Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure
Strategy and Application
Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management
Implementation and Support
Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues
Case Studies in E-Commerce
Reviewed throughout each section of the syllabus
Web Site Design
Web site planning and design, Launching successful E-Commerce Projects, Building E-Commerce Applications and Infrastructure
Website Development
E-Commerce application evaluations, Latest HTML standard, Introduction to Dreamweaver, Introduction to Content Management
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |