This module of cultural studies is aimed at second year students of the BSc in Marketing.
The module develops concepts introduced in first year communications and provides a knowledge of intercultural studies necessary to students of marketing.
It is delivered through lectures, practical case studies and self-learning.
*Curricular information is subject to change
1 Culture and people
2 Communication and culture
3 Value Orientation and Behaviour
4 Verbal and Non Verbal Communication and Culture
5 Working in a culturally environment
6 Effective intercultural communication in a global society
Cultural studies
n/a
lectures, case studeis, in class discussions, self-directed learning.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |