This module builds on the relationship of dependence, and opportunities for conflict between distribution management and the other supply chain variables introduced in the transport systems module.
It further recognises the key steps and decision variables involved in developing a distribution plan for a firm involved in global operations. It establishes the processes necessary to create an efficient and competitive, customer service distribution package.
The Transport & Distribution Planning module will enable students to develop their knowledge of best practice in such a way that they have a comprehensive appreciation of the importance of efficient distribution management and its effects on supply chain management.
The total distribution concept
The costs of distribution, total systems management, external and internal forces impacting channel strategy, inter-departmental conflicts, suboptimality.
Distribution and supply channel strategy
Channel and coverage requirements, assessing channel effectiveness, identifying gaps, channel relationships.
Developing the distribution plan
Distribution planning horizons, distribution missions, distribution planning cycles, demand management, delivery plan.
Distributions requirements planning
Logistics requirements planning, organisational barriers, logistics productivity improvement, customer service.
Channels of distribution
Channel type and structure, channel selection, out sourcing versus own-account distribution.
Legal aspects, operational factors, mode characteristic, selection methods, multimodal, evaluating different international channel structures, managing multiple channels, shipment options, building hybrid channels, global coordination and local management.
Search methodology, assessment and recruitment, negotiation, performance monitoring.
Managing the ongoing relationship
Forces of change, manufacturing and distributor differences, changes in distributor operations, changes in manufacturer and distributor relationships, evaluating each other, improving channel effectiveness. The affect of sustainability on the distribution function and channel relationships.
The module combines formal lectures, interactive presentations, case studies, participant activities and exercises to maximise the impact of the learning experience. Students will have ample time to consider the ideas and apply the skills discussed and it is expected that these interactive exercises will serve to reinforce some of the learning on the module. In addition, company case histories and video presentations will be presented to illustrate key themes in the module.
|Module Content & Assessment