Business models and strategy are often connected and even confused. This module provides the student with the tools and insights to recognise a business model as a lens that can be cognitively manipulated or modelled whilst retaining alignment with overall organisational strategy. It also challenges students to investigate and consider alternative interpretations of the business model construct.
- Strategy fundamentals and strategic problems.
- Cognition, biases, and decision making.
- The varying value propositions of a business model.
- Business models as descriptors.
- Business models as cognitive devices.
- Business models as units of analysis.
- Business modelling concepts.
- Business modelling tools.
- The relationship of strategy and business models.
The content will be delivered over a two day intense study session. The session will be lecture based with practical activities continuously intertwined to maintain and motivate interest and stimulate discusssion.
Participants will be asked to contribute their own experience to both the lecture and activities to enhance the learning for the whole class.
Guest lectures will be used to provide the link between theory and practice.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |