This module recognises the increasing global nature of business. To begin with, we will discuss the main country differences that influence international business. We will also discuss competitive strategies, market selection and modes of foreign expansion, using both Global and Irish companies and products as examples. We will focus on:
- Understanding how and why the world’s countries differ;
- Identifying and evaluating the challenges and opportunities resulting from these differences for global companies;
- Examining global business strategies and identifying those conducive to superior performance;
- Identifying business tactics required to adapt to specific national and global market conditions.
Dynamics:
Global Competitive Strategy & Sustainable Competitive Advantage
Globalisation: What is Globalization? Managing in the Global Marketplace
The Role of Culture in Global Business: Determinants of Culture; Culture & the Workplace; Ethical Issues, Dilemmas and Approaches
National Differences in Political Economy: Political, Economic & Legal Systems
International Trade & FDI: International Trade Theory; Theories of FDI; Political Ideology & FDI
Deciding:
International Business Strategy & Strategic Alliances: Firm Strategy; Global Expansion; Strategic Alliances
Market Entry Strategies: Entry Decisions & Entry Modes; International Market Entry
Doing:
Global Operations: Global Production, Outsourcing & Logistics; Global Marketing, Research and R&D
Managing Across Cultures:
Ireland’s Global Challenge; Key Issues, from SMEs to MNCs
This module is structured around a series of lectures, seminars, class debate and, where relevant, case studies. Class participation is an essential component of the design of this course. All participants will be expected to engage in class discussion and debate in order to facilitate the formation of their critical judgements.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |