Whether it is a minor enhancement, major update, or brand-new offering, all product investments must be justified using a business case. Further, within the context of the business case, product managers take on an investment management role. They must protect the invested capital of the company and accordingly, manage its exposure to risk.
Business cases are generally designed to answer the question, “If there is a business or market need, and if we could meet that need by making an investment, what are the business and economic impacts? The economic impact can be further clarified when a strategic, value-oriented price is established from which forecasts can be constructed. A good business case shows expected financial and business consequences of the decision over time, and it includes the rationale for quantifying benefits and justifying capital and operating expenditures
This module employs a business case template to develop and present a business case, along with the associated pricing strategy.
- Business case construction
- Pricing strategy (elements)
- Price-setting
- Market and customer value drivers
- Scenario planning and forecasting
- Financial analysis and sensitivity
The session will be lecture based with a significant emphasis on practical activities encompassing the integration of in-company.
Participants will be asked to contribute their own experience to both the lecture and activities to enhance the learning.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |