The aim of this module is to provide the learner with an understanding of the key marketing principles within a hospitality and tourism environment.
Understanding the hospitality and tourism marketing process
Principles of Hospitality Marketing.Service Characteristics of Hospitality & Tourism Marketing. Customer Satisfaction & Retention: Putting the Customer at the Centre.
The Market
The forces in the Irish & International Marketing Environment.Managing & Responding to the Marketing Environment.Marketing Research.Market Segmentation; Targeting and Positioning.
The Marketing Mix
The Product / Service.Pricing Decisions.Marketing Channels.Marketing Communication / Hospitality & Tourism Sales Promotion.
Online Hospitality & Tourism Marketing
Intermediaries; GDS, Online Travel & Leisure Retailers,Interactive Marketing, Management of e-Commerce.
Group lecturers, inquiry-based and applied learning and individual tutorials
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 70 |
| Other Assessment(s) | 30 |