This module provides an examination of contemporary issues in marketing aimed at fostering an active and critical engagement with current marketing issues.
*Curricular information is subject to change
Marketing in the Modern Organisation
The history and changing role of marketing
Marketing Ethics and Sustainable Marketing
Social responsibility and marketing ethics; social marketing; local values and global business
Key Emerging Issues within Political, Economic and Socio-Cultural Contexts
Current political, economic, socio-cultural concerns and their impact on marketing practice and customer behaviour
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |