Module Overview

Tourism Futures and Strategy

The aim of this module is to enable the student to appreciate and understand the underlying forces shaping future trends in tourism sector development

Module Code

MNGT H4014

ECTS Credits

6

*Curricular information is subject to change

International hospitality and tourism issues

Lifestyle, demographics, health, technology, role of government, finance, environment, ownership, sharing economy, citizen support, accessible tourism

City Tourism Strategies

Istanbul Declaration, Smart cities, Governance & Leadership, Strategic Choices

Transport Developments

Role of the State, Aviation policy, International air transport developments, Low-cost carriers, Generic competitive strategies, Technological innovations, Road and rail - developments and impacts

Accommodation Offerings

Developments, International groups, Globalisation, Competitive Strategies, Emerging trends

Group lectures, inquiry-based and applied learning, and individual tutorials. 

Module Content & Assessment
Assessment Breakdown %
Formal Examination60
Other Assessment(s)40