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Module Overview

Irish Business Environment

This Module is designed to introduce students to the relationship that business has with society and to the broader macro environment that business operates in, with a particular emphasis on the Irish context  

The increasing prominence of business in society and the evolving expectations that society has of business means it is vital for individuals to understand this important and complex relationship.

Module Code

MRKT 1012

ECTS Credits

5

*Curricular information is subject to change

1 Business & Society

Theoretical Foundations of Business & Society 

  • Corporate Social Responsibility as a Concept 

  • Corporate Citizenship 

  • Stakeholder Theory 

  • The Stakeholder Approach to Business & Society 

 

Business Ethics 

  • Fundamentals of Business Ethics 

  • A Venn Model of Business Ethics 

  • Personal and Organisational Ethics 

  • Global Ethical Issues  

 

Business Lobbying with External Stakeholders 

  • Business, Government, and Regulation 

  • Business Lobbying & Public Policy 

  • The Role of Lobbying in Modern Democracy 

  • Lobbying in an Irish context 

 

  1. Public Policy in Ireland 

 

Taxation Policy in an Irish Context  

  • Principles of a Good Taxation System 

  • The Irish Taxation System 

  • Taxes on Income 

  • Indirect Taxes, Corporation Taxes and Property Taxes 

  • Deferred Taxation – Public Debt 

 

Output and Living Standards in Ireland 

  • Income, Output and Living Standards 

  • Economic Growth in Ireland 

  • The Irish Productivity Success: 1990 to 2000 

  • Boom, Bust and Recovery: 2000 to 2016 

 

  1. The Economy of Ireland 

 

Economic Growth in Ireland 

  • What is Economic Growth? 

  • Measuring Economic Growth 

  • Economic Growth in an Irish context – understanding its performance 

  • Criticism of Irish Economic Growth 

 

Sectoral Growth in the Irish Economy 

  • Education as a Facilitator of Growth  

  • Housing as a Challenge to Growth 

 

  1. The Irish Political Landscape 

 

Politics and Systems of Government 

  • Government Regimes  

  • Democracy and its Principles 

  • The Evolution of Democracy 

  • Varieties of Democracy 

 

The Political Party System 

  • The Left-Right Political Divide 

  • Left-Right Wing Ideologies 

  • Political Parties in Ireland  

Instruction will be by means of lectures and class discussions. Online resources and exercises will complement the lectures. There will be emphasis on student project work as a method of learning.  Students are expected to keep up-to-date with Irish current affairs. 

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50