The module provides the student with practical knowledge and skills in the area of Digital marketing. It provides an introduction to what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (SEO), Adwords traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking.
Origins of the Internet Internet services Website Structure & Design that will get you noticed Google Analytics Explained Foundational Pillars of SEO Science of Adwords Traffic Digital Advertising Google Adwords Social Media PR Writing for the Web Social Networking and Media Sites The Email Marketing Persuasion Formula Content Management Systems (Wordpress, joomla and Oscommerce)
The module is delivered through a combination of lectures and tutor lead IT labs. Additionally various elearning aids are used.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |