This program is directed towards those who wish to learn about, or have considered the establishment of a new venture in Ireland. It is designed to promote the areas of entrepreneurship and to communicate clearly the tools and techniques that would assist in the formation of a business and reduce the risk of failure in a start-up situation. The main thrust of the course is to develop in the student an understanding of the total skill and knowledge base requirements that are necessitated when establishing one’s own enterprise. This will integrate with their overall marketing studies to educate them in their learning of the particular needs to examine their own entrepreneurial potential, identify business opportunities and manage the new venture creation process.
- Introduction
- Generating the Business Idea
- Business Plan
- New Business Assistance
- Legal Aspects
- Sources of Finance
- Operations
- Marketing Activities
- Success is a Choice
Small firms in the Irish economy, Problems faced by small companies, Types of entrepreneurs and innovators, Myths of entrepreneurship
Models for new ventures, Idea generation, Screening ideas, Business analysis, and Feasibility studies
Purpose and benefits, Design of a business plan, Layout and content, Focused recipient, Approaching potential investors.
Enterprise Ireland, FAS, City/County Enterprise Boards, BIC, BIM, Bolton Trust, First Step, ICE, SPADE, etc
Sole trader, Partnership, Limited company, Franchising, Licensing, Patents, Trademarks, and Copyrights
Seed funding, Venture capital, Loans, Grants, Equity, Debt Financing, Business Expansion Scheme, VAT, PRSI, PAYE, ratio analysis, Promotion within SME’s, Pricing to the target market, Channels of distribution
People and premises, Managing key resources, Buying the right capital equipment, Recruitment and selection of staff, Fulfilling skill needs
Identifying target markets, promotional activities, pricing strategies, channels of distribution
Building personal capability, Setting goals for yourself, Making things happen, Personal mastery
The learning and teaching methods employed will include lectures, discussions, problem-solving exercises, reading, and self-directed learning. In addition, formal lectures and workshops are supported by guest lecturers from practitioners in the area.
In addition to the reading list, supplemental readings will be continually provided to ensure that students are aware of current academic developments and emerging practitioner issues.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |