Module Overview

Management Accounting for Marketing

Module Description:

Management Accounting for Marketing Students gives a broad overview of the management accounting techniques available for use in planning, decision making and control. The module focuses on the role of management accounting in preparing and presenting financial information within an internal management information system.

Module aim

The aim of this module is to develop an understanding of management accounting principles, models and techniques available to effectively manage dynamic and diverse business situations

Module Code

MRKT 2323

ECTS Credits

5

*Curricular information is subject to change

Description of syllabus content covered in module:

1. An introduction to management accounting

2. Elements of cost, including direct and indirect cost

3. Apportioning overhead cost

4. Calculating the full cost of a product or service

5. Modern approaches in product and service costing and the control of overhead cost

6. Cost behaviour, fixed, variable, step and semi variable cost, including the separation of semi variable components

7. Cost – volume – profit analysis, including breakeven charts

8. Relevant costs for decision making

9. Marginal costing for decision making

10. The budgetary process

11. Producing master budgets

12. Budget control statements

This module will be delivered through the medium of lectures, in a context that is relevant for marketing students, supported by an electronic learning environment. The learning and teaching methods employed will include, discussion, problem-solving exercises, case studies and self-directed learning.

Module Content & Assessment
Assessment Breakdown %
Formal Examination70
Other Assessment(s)30