The aim of the module is to develop the participants thinking and reflection on issues of contemporary theory and practice to help them understand the implications and applications of the theoretical foundations they are exposed to during the programme. The aim of this module is to give students a fundamental understanding of the specific challenges facing organisations today with a particular emphasis on how technology can be harnessed to affect change. The module provides the learner with rigorous concepts, theories, and practices from business and technology, providing the learner with frameworks and analytical tools for developing strategy in today’s multi-linked marketplace.
Description of syllabus content covered in the module:
1. Introduction to ICT/E-business
2. Introduction to current technologies
3. Market Opportunity Analysis
4. E-Business Models
5. Internet Marketing Tactics and Strategy
6. Information/Knowledge Management
7. Customer Relationship Management
8. Supply Chain Management
The module will incorporate a range of learning teaching methods including lectures, tutorials, class assignments, class discussions, software, case studies (best practices), and group projects. The teaching methodology will apply a 30% teacher-centered to 70% student-centered learning approach which will assign significant responsibility to the student in the learning process, for example; in the modeling phase, the participant will analyse the business process and start modeling after learning the basics in the first lectures and from the gained experiences in a different context and practical examples/models. Evaluate the processing logic and taking responsibility for delivering an effective model will be the participant role under the lecture supervision
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |