This module introduces the student to research methods. Students will learn the principles and methods of business research and develop the necessary competences and tools to enable them to successfully complete a masters-level research project. By becoming familiar with the research process in practice, students should be more confident and competent in evaluating and using research results in their specialist areas.
• The nature of business and management research
• Formulating and clarifying the research topic
• Critically reviewing the literature
• Research approaches
• Research design
• Research ethics
• Sampling
• Quantitative/Qualitative/Mixed Methods methodologies
• Data analysis
• Writing and presenting a project report
| The module will be delivered using a variety of techniques including traditional lectures, class discussions and practical workshops in qualitative and quantitative research methods.
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| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |