Module Overview

A business case is a description of a situation faced by a firm.  It typically includes a chronology of significant events in the organisation’s development; and information about the competitors and industry.  It may also contain summaries of costs and sales data. Case study analysis provides the student with an overview of management functions and activities in organisations. 

The aim of this this module is to provide the student with decision making perspectives that address a range of issues at senior management level.  Cases reinforce concepts and techniques that are likely to have been at the core of earlier course work and that can now be applied in real business phenomena. The student has an opportunity to experience the complexity of business situations and evaluate the consequences of particular decisions in the eCommerce environment.