The module provides learners with a broad introduction to the area of Electronic Retailing and its various elements. The aim of this module is give students a understanding of the different digital technologies their role achieving competitive advantage with specific reference to Electronic Retailing.
Definition of eBusiness & eCommerce
Types of eCommerce (B2C, B2B, C2C)
The development and growth of eCommerce
eCommerce Business models and Business processes
eCommerce Revenue models
Changing Strategies: Revenue models in transition
Revenue strategy issues for online business
Creating an effective business presence online
Web site usability
Drivers of eCommerce
Barriers of eCommerce
eCommerce opportunities and threats
Economic forces shaping eCommerce
Identifying eCommerce Opportunities
International nature of eCommerce
Marketplace analysis for eCommerce
The module will be delivered through lecturer lead lectures in a computer lab environment.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |