Module Overview

Contemporary Sports Management 1

The main aims of this module are to provide students with; 1.A solid knowledge regarding the specialised field of contemporary sport management. 2.An integrative understanding of the challenges facing the manager of the contemporary sport organisation. 3.A comprehensive appreciation of, and familiarity with, the management techniques and tactics required for successful planning, organising, leading and controlling sport organisations 4.A positive and practical attitude toward sport management as a discipline and as a range of skills which require integration and pragmatic application.

Module Code

SMCO H1029

ECTS Credits


*Curricular information is subject to change

Sport Management in the 21st Century

Defining Sport and Sport Management, Nature and Scope of the Sport Industry, Unique Aspects of Sport Management, Sport Management Competencies, Future Challenges and Opportunities for Sport Managers, Future of the Sport Industry

Ethical Challenges in Sport Management

Defining Ethics and Social ResponsibilityThe Ethical OrganisationThe CSR ContinuumTopical Issues in CSR

Sport Marketing

Evolution of Sport Marketing, Mission, Ethics and Social Responsibility,Sport Consumer Behaviour,Developing a Sport Marketing Plan,Public Relations in the Sport Industry

Sociological Aspects of Sport

Defining Sport SociologyThe Social Significance of SportThe Benefits of SportThe Dark Side of SportSport as a Vehicle for Sport Transformation

Module Content & Assessment
Assessment Breakdown %
Formal Examination70
Other Assessment(s)30