Module Overview

Electronic Commerce

Module Aims: - To help students appreciate the fundamental models and applications of Electronic Commerce - To familiarise students with Electronic Commerce strategy and implementation methods - To enable students determine the significance and impact of Electronic Commerce technologies - To help students identify the issues of ethics, compliance and security in Electronic Commerce - To provide students with hands-on experience in the use of Electronic Commerce applications and the development of a basic website.

Module Code

SMCO H2016

ECTS Credits


*Curricular information is subject to change

Introduction to E-Commerce and Business Models

Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure

Strategy and Application

Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management

Implementation and Support

Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues

Case Studies in E-Commerce

Reviewed throughout each section of the syllabus

Web Site Design

Web site planning and design,Launching successful E-Commerce Projects,Building E-Commerce Applications and Infrastructure

Website Development

E-Commerce application evaluations,Latest HTML standard,Introduction to Content Management System

Learning and teaching will take place through the use of lectures, labs and interactive individual exercises in the module. In addition to using text based materials, students will be expected to make extensive use of relevant websites cited throughout the module. 

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100