Module Aims: - To help students appreciate the fundamental models and applications of Electronic Commerce - To familiarise students with Electronic Commerce strategy and implementation methods - To enable students determine the significance and impact of Electronic Commerce technologies - To help students identify the issues of ethics, compliance and security in Electronic Commerce - To provide students with hands-on experience in the use of Electronic Commerce applications and the development of a basic website.
Introduction to E-Commerce and Business Models
Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure
Strategy and Application
Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management
Implementation and Support
Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues
Case Studies in E-Commerce
Reviewed throughout each section of the syllabus
Web Site Design
Web site planning and design,Launching successful E-Commerce Projects,Building E-Commerce Applications and Infrastructure
E-Commerce application evaluations,Latest HTML standard,Introduction to Content Management System
Learning and teaching will take place through the use of lectures, labs and interactive individual exercises in the module. In addition to using text based materials, students will be expected to make extensive use of relevant websites cited throughout the module.
|Module Content & Assessment