The aims of this module are:Provide the students with sufficient knowledge about e-business environments and emerging strategic marketing technologies to allow them appraise the various models and tools for a particular organisation; make a recommendation; and prepare an comprehensive strategy for that organisation. This module will prepare students for the semester 8 work placement capstone project.
E-Commerce and Marketing Technology Models
Contemporary models of e-commerce; benchmarking against best national and international practice; marketing technology in practice
Applications and Tools
Utilise common applications and tools in e-commerce and marketing technologies
E-Commerce for Organisations
Opportunities and challenges of e-commerce and marketing technologies for enterprises; opportunities and challenges of e-commerce and marketing technologies for other types of organisations (i.e. non-profits)
Marketing Technology and E-Commerce in Practice
Research and preparation for a major work placement capstone project
E-Commerce Strategic Planning
Frameworks for implementation; Resource requirements (human assets, processes, organisational structures, information technology systems).
|Module Content & Assessment