Module Overview

E-Commerce & Strategic Marketing Technologies

The aims of this module are:Provide the students with sufficient knowledge about e-business environments and emerging strategic marketing technologies to allow them appraise the various models and tools for a particular organisation; make a recommendation; and prepare an comprehensive strategy for that organisation. This module will prepare students for the semester 8 work placement capstone project.

Module Code

SMKT H4000

ECTS Credits


*Curricular information is subject to change

E-Commerce and Marketing Technology Models

Contemporary models of e-commerce; benchmarking against best national and international practice; marketing technology in practice

Applications and Tools

Utilise common applications and tools in e-commerce and marketing technologies

E-Commerce for Organisations

Opportunities and challenges of e-commerce and marketing technologies for enterprises; opportunities and challenges of e-commerce and marketing technologies for other types of organisations (i.e. non-profits)

Marketing Technology and E-Commerce in Practice

Research and preparation for a major work placement capstone project

E-Commerce Strategic Planning

Frameworks for implementation; Resource requirements (human assets, processes, organisational structures, information technology systems).

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100