Strategic Management 2 (Global Strategy) builds on the knowledge acquired in Strategic Management 1 (Decision Making) and explores strategy within a global context. The module focuses on the impact of globalisation and the changing nature of international business for a range of organisations from large multinationals to small SMEs. The international business environment has changed enormously in recent times creating both strategic opportunities in terms of global supply chains, new sources of markets and knowledge and but also the strategic challenges of increased competition, risks of new market entry and planning for changing and unpredictable geopolitical forces. This module addresses those issues and focuses on the skills needed to expand and integrate diverse and complex functions and divisions to deliver organisational strategy under conditions of economic and international turbulence.
Combining both a critical appreciation of contemporary strategic management issues and a strategy process approach, this module aims to provide an understanding of the complexities of designing, implementing and evaluating international strategies in organisations. It develops and extends the participant’s ability to effectively utilise analytical techniques and conceptual frameworks in assessing complex business problems. The practical application of strategic management concepts and theories through case work develops the learner’s analytical skills and decision making ability and his / her understanding of the business issues involved in managing organisations.
Given the breadth changing nature of the global strategic environment, the content of this module will be flexible to reflect emerging priorities within the literature and business environment, and the interests of participants.
Introduction to The World of International Business
- The History of International Business
- Global Strategy
- The Multinational Enterprise
The Environment of International Business
- Geopolitics
- Culture
- Trade
- Financial Markets and Institutions
International Business Strategies
- Multinational Strategy
- Subsidiary Strategy
- SME Strategy
- Supply Chain Strategy
- Production Strategy
- HR Strategy
- Marketing Strategy
- Political Risk and Negotiation Strategies
- International Financial Management
Global Strategy in Action
- Subsidiary Entrepreneurship
- SME Internationalisation
- Emerging Market Multinationals
- National Competitiveness
- Sustainability, Ethics and the Natural Environment
The teaching style on this course is highly interactive, and learner participation is a critical requirement. The delivery of this module will largely comprise class discussion, case study work and problem solving. A minimal level of formal lectures will integrate complex concepts. Participants must read and prepare the assigned readings and case studies in advance of every class.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |