This module will cover the elements of technology and how they impact the user experience. The aim of this module is to provide learners with an understanding of user experience design, content strategy and web technologies and their impact upon end user experience in an e-Commerce setting.
User experience design
• What is UX, what do UX designers do?
• UX teams - what they look like, where they sit in business
• The tools of the UX designer (eg. wireframes, specs, etc)
• UX processes (eg agile, persona workshop, etc)
• How people read and perceive - online and off
• How the digital landscape has influenced reading
• What makes good writing
• How to structure web content
• What is content: text (articles, interface content, tweets), video, audio, etc.
• What is content strategy?
• Content strategists and how they work with UX teams, marketing teams, product
owners, etc
• The semantic web
• Inbound vs outbound content marketing (including SEO & SEM Web technologies
• An overview of content related web technologies out there
• How to assess a web technology (e.g. who is using it, what content exists)
• Content publishing workflows and web technologies
• Integration of emergent technology
• Adapting to change in marketing practice
• Beyond the web: reaching devices effectively
• Convergence.
- Labs and lectures.
- Practical presentations.
- Class discussions.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |