This module focuses on the disciplines necessary to develop a food/ beverage business idea from the concept stage to a formalized business plan
Manager as entrepreneur: nature of entrepreneur and entrepreneurship;
Manager as entrepreneur: nature of entrepreneur and entrepreneurship; strengths and weaknesses of entrepreneurship; choosing type of start-up: starting from scratch, buying an existing business, franchising.
Environmental Analysis
Environmental Analysis? Examination of economic, demographic, technological, political. Legislative, socio- cultural environments.
Industrial Analysis
Industrial Analysis- Industry review. Threats of new entrants, power of buyers. suppliers, intensity of rivalry.
Competitor Analysis
Competitor Analysis ? Direct and indirect competitors, strengths and weaknesses, gap identification, market niches.
Company Capability
Company Capability ? Strengths and weaknesses, company capability / market attractiveness grid, utilization of scarce resources.
Market Assessment
Market Assessment? Research methodology, questionnaire construction, sampling methods, data analysis, presentation of results, market and customer analysis, retail site evaluation.
Product/Service Specification?
Product/Service Specification? Concept realization, product' service package, fit with market requirements, branding, corporate image.
People and Enterprise
People and Enterprise ? Management Resources, management systems.
Enterprise Funding
Enterprise Funding ? Banks, financial institutions, state agencies, private sector initiatives, lending policies and procedures of banks.
Financial Assessment
Financial Assessment ? Cash flow projections, forecast trading, P&L, Balance sheet. financial analysis, taxation for business.
Business Strategy
Business Strategy ? Marketing, financial, operations, refining the proposal through SWOT analysis. The Business Plan.
The teaching strategies will include: Lecture; Case Studies; Guest Lecturer
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |