Module Overview

Communications and Nutraceutical Industry Studies

This module focusses on the essential professional career skills and industry knowledge necessary for effective learning to enable students to successfully develop their careers in a wide range of organisations.

Module Code

TFCO 1003

ECTS Credits

5

*Curricular information is subject to change

• Introduction to Communication Principals and theory
• Interpersonal Communications
• Effective Communication Methods and Messaging
• Industry Written Skills
• Professional Business Presentations
• Organisational Communications Systems
• Marketing Communication and New Technology
• Small Group Communication
• Team Development and Management
• Intercultural Communications
• Corporate Communication
• Communication Challenges
• New orgainsation, work practices and communication.

Food and nutraceutical sector in current global markets.

  • Role of sustainability in current and future market places and throughout the food industry.

• Stakeholders in food and nutraceutical industry.
• Organisational structures, conventional, alternative, optomised.
• Organisational environments and culture.
• Motivation.
• Leadership
• Role of trade in Irish Economy.
• Trade in food, particularly recent developments in food exports from Ireland.

Much of the material in this module will be presented in an experiential learning cycle. Although seminar format will be used, the delivery emphasis throughout will be placed on development through student activity, e.g. individual and small group exercises, discussions, role-plays, teamwork exercises, individual and group presentations, lecturer and peer feedback and evaluations, audio and video playback evaluations, problem based learning and site visits.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50