This module gives the student an overall appreciation of the hospitality industry, its structures both internally and externally, and support services. The overall aim of the module is to outline the structure and background of the hospitality sector, and show how it fits in to the overall tourism product, setting the scene for development in the area and develop appreciation for its future development.
1. Introduction to Module & the Concept of Services. Characteristics of services. Service delivery, failure and recovery
2. The Tourism Sector and associated organisations in Ireland
3. The Hospitality Sector and associated organisations in Ireland
4. Hospitality Products & Markets (market segmentation)
5. Internal structures of a small hospitality operation
6. A large hospitality operation – internal operations & corporate structures
7. Support Services in a hospitality operation (Marketing; Human Resource Management; Finance & Accounting)
8. Classifications Systems in Use in the Hospitality Sector (formal and informal systems)
9. Contemporary issues impacting the hospitality industry - Information Technology; Social Media; Shared Economy; Cultural Diversity; Brexit etc.
10. Revision
Lecture. Tutorial. Site visit(s). Guest lecturer. Case study. Video clips.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |