This module provides learners with both practical and theoretical exposure to the key marketing concepts as they apply to the Food & Beverage sector. Aims: To enable participants to have a good practical and theoretical understanding of how marketing processes work in a food sector context.
Indicative Module Content • Marketing: Creating Customer Value and Engagement • Customer Analysis • Company Analysis • Competitor Analysis • Analysis the marketing environment (Macro/Micro) • Understanding Consumer and Business Buyer Behaviour • Analysing, segmenting and targeting markets with respect to food and beverage. • The marketing mix (4Ps). • Market research principles. • Food packaging as a marketing tool, with regards to design, labelling and quality. • Develop a marketing plan • Direct, Online, Social Media, and Mobile marketing • Sustainable Marketing
Powerpoint -
Problem- based group work activities -
Multimedia sources including
YouTube and Podcasts
Guest speaker(s) - Presentation(s) - Quiz - E-learning
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |