This module focuses on the strategic business environment and identifies the challenges found in that environment. It analyses the strategies available to address these ever changing challenges and measures their impact of business performance and sustainability. It also presents the relevance and importance of this subject with regard to strategic development. The module aims to develop an appreciation of the complexities associated with food business management and assist in the identification of strategies to manage an operation in today's business environment. The overall aim is to cultivate a food business management expertise among students.
Broad Principles of Strategic Business Management
Leadership and Motivation
Business Ethics and Social Responsibility
Managing Change
Competitive Positioning Business Strategies
Strategic Management of Organisational Stakeholders
Strategy Evaluation and Decision Theory
Strategies for Business Sustainability
Much of the delivery will be in lecture format, with every second week, students using examples that they have sourced to illustrate the previous week’s lecture.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |