The aim of this module is to introduce the student to foundation elements of business management and marketing and to integrate this knowledge with related subject matter on the programme. Accordingly, this module will introduce students to the core concepts, principles, theories and practice of effective business management and marketing that are associated with a modern business enterprise. Using practical, integrated examples, the fundamental theoretical concepts of business management and marketing will be underpinned by management and marketing theory. The module should enable the student to demonstrate a broad knowledge of management and marketing and to understand the significance of these skills in the competitive world of business.
Introduction to Management
Business Planning
Organisational Structure and Control
Theories of Motivation
Business Environmental Analysis
Introduction to Marketing
Product and Promotion
Price and Place
Consumer Behaviour and Market Segmentation
Much of the delivery will be in lecture format. However, students will actively learn about the fundamentals of business management and marketing through student-centered strategies such as class discussion, tutorials based on problem solving and case studies. Guest lecturers from industry and the use of video case studies may at times be organised to enable discussion and to enhance the application of knowledge. Students will also be required to demonstrate their understanding of the subject matter through team based projects, where they will have to incorporate leadership and teamwork skills, organisation, planning, and communication skills. Students will be expected to contribute to their own development through self-directed learning.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |