This module discusses the phenomenon of event tourism. It introduces students to the idea that events are a key tourism motivator and play an increasingly important role in tourism destinations. It seeks to develop an understanding of the complex and varied inter-relationships between planned events of all kinds and tourism.
Indicative Syllabus
Defining events and the tourism – event tourism interface Events as motivatorsEvents as tourist attractionsEvent tourism and sustainabilityEvents-led regeneration (urban and rural events)Events and the destination (hosts, stakeholders, concept development and public funding) Events and destination marketing (bidding, visitor profiling and segmentationEvent tourism and the community
Lectures
Guest lectures
Case Study material
Field studies
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 70 |
| Other Assessment(s) | 30 |