This syllabus aims to provide a comprehensive and practical understanding of international tourism policy and planning, including key issues and governance arrangements.
*Curricular information is subject to change
Tourism Policy & Planning
International organisational structures (OECD, UN, UNWTO, WTTC), Policy issues, Policy priorities, Governance arrangements and National tourism plans.
European Tourism Policy Development
Development, legal instruments, political framework for tourism and current developments.
Tourism Demand & Supply
Trending consumer preferences, Emerging markets, Market opportunities and developments, Determinants and patterns of supply, Product types, Balancing demand & supply.
Group lectures, inquiry-based and applied learning and individual tutorials.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |