To enhance the student’s knowledge, skill and competence by increasing their ability to produce media components for a specific media production campaign.
Proposal
The student will write a proposal for a media production advertising campaign. This proposal will include a concept and script for a TV social media advertisement to compliment the pitch.
Project: Video Advertisement
The student as part of a team will produce a location advertisement content for a defined duration with a set mix of elements. The advertisement will be graded on its script, lighting and set design, camerawork, editing, sound quality and sound mix, direction and production by the team and graphics. A production folder must also be included. The production folder will contain all the production paperwork from concept to completion of the project.
Project: Short form online video
The student as part of a team will produce a factual video online report on a topic, service or event. This videocast will be uploaded to a web portal for review and will be graded on it's script, editing and recording techniques, and impact in terms of intended purpose.
Technical Analysis
Technical analysis: The student will undertake a technical study of a television advertisement that mirrors the type of production they are working on in their practical project. The student will outline the codes and conventions of the chosen genre, the technical aspects that are used including cameras, sound, lighting, graphics, props and sets; a short critical review of the advertisement. They will submit their assignment accompanied by active online link of the advert.
Project Diary
Project diary: The project diary is an individual journal of the student’s work during the practical project. It will outline their role during the production phases, especially when extra-mural work is undertaken. The student will outline their role in the project at all stages of its development, show a use and understanding of terminology, display an awareness of health and safety and ethical issues, and evaluate the project and the skills that they have learnt.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |