It has been demonstrated that learning in a workplace context enhances student performance, subsequent gradute placement and graduate employability. In addition, work placement ensures that a programme of study remains relevant and that the student grasps the link between theory and practice.
Withiin the marketing arena, the pace of development and the variety of boundary-spanning roles designated as marketing require that students develop a strong understanding of the nature of such roles. The discipline of marketing is pratice-led and requires the student to be familiar with the realities of marketing practice in terms of planning, organising, implementating and evaluating marketing activity.
*Curricular information is subject to change
The work placement is divided into six stages:
- students apply for the placement programme, detailing their prior work experience, career interests and submit a draft CV
- Student selected for the placement programme undertake an intensive preparation period covering interview preparation, interview skills, learning outcomes, reflective learning and behaviour during the placement. Those who source their own work placement must participate in all aspects of the placement preparation
- Students will be selected for interview with potential employers by the placement officer and students must attend all interviews
- The employer, in conjunction with the placement officer, will decide on the candidate(s) to be selected.
- Students undertake a fifteen week placement and must log and report on a weekly basis
- Final evaluation, post-placement will be completed by academic mentor in conjunction with the placement officer
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |