Events provides the perfect real-world context in which students can apply and further develop the theoretical knowledge and skills that they will accumulate through their core modules in the Arts degree.
This stream provides a deep insight into a sector which is of importance to the economy and supports other sectors including hospitality, tourism, sports, arts and culture, media and public sector. It plays an increasingly important role in the life of business and society as more milestones are marked with formal events which are professionally organised.
This stream provides innovative learning opportunities and is underpinned by concepts such as sustainability, community empowerment, global citizenship, diversity and inclusivity, cultural representation and innovation. In addition, students choosing modules on this stream can add a business element to their arts degree.
This stream provides a learning journey full of experiential learning from field trips, site visits and guest lectures to authentic assessments through delivery of live events. As such this stream offers students an opportunity to develop skills and attributes that will be helpful in their future careers and academic development.
ECTS credits: 80
- Total Number of Mandatory ECTS credits to be taken: 15
- Total Number of Optional ECTS credits to be taken: 45
- Total Number of Credits for the Capstone Project: 20
(including research methods)
What is the latest (semester) a student can select the Major
Spring Recess 2nd Year
- Event Industry Impacts
- Event Industry Studies
- Operations for Hospitality, Tourism, Leisure and Event
Students choose 20 ECTS from the following list (only one module marked* may be chosen)
- Talent Management
- Meetings, Incentives, Conference and Event Marketing
- Conference Management
- Public Relations
- Event Planning
- Event Fundraising and Sponsorship
- Event Tourism
- Event Planning and Production
- Creativity and Innovation for Events
Students choose 15ECTS from the following list
- Social Events
- Management of Event Safety and Health
- Event Industry Law
- Event, Leisure and Tourism Enterprise Development
- Managing People: Practical Insights
Students choose 10ECTS from the following list
- Event Risk Management
- Project Management
- Managing Innovation in Hospitality and Tourism Organisations
- Entrepreneurship and Entrepreneurial competencies
- Sustainable and Responsible Events Management
- Capstone
- Research Methods for UG Thesis
- Undergraduate Dissertation
Studying Events offers a dynamic pathway into a thriving global industry that constantly evolves. You'll gain a diverse skillset which are welcomed across various sectors, including management, marketing, customer service, and intercultural communication.
The major gives you the key skills required for operating in the events sector while offering significant choice to allow you tailor the programme to your interests and needs.
Graduates in Events are sought in the hospitality & tourism, media & entertainment, government & public sector, sports & recreation and corporate environments and may expect to have roles including
- Event Planner and Coordinator
- Corporate event manager
- Conference manager within a hotel environment
- Wedding planner
- Exhibition/Trade show manager
- Festival/Concert manager
- Venue Manager
Graduates may wish to take a more enterprising route by creating their own agency or working in supporting areas including marketing, sponsorship, event design, technical and logistic areas.
There are opportunities for further study in events and in the business roles that are complementary to event studies.