Upcoming Symposium: SymPRandA 2024 - PR and the SDGs: Developing Trust and Buy-In

Published: 10 Apr, 2024

PR and the SDGs: Developing Trust and Buy-In Symposium organised by MAPR at TUDublin

Date: 18th April 2024

Location: East Quad, Grangegorman Campus

The Public Relations master's degree at Technological University Dublin is proud to announce its second annual Symposium in Public Relations and Public Affairs (SymPRandA): "PR and the SDGs: Developing Trust and Buy-In". Scheduled for 18 April 2024, this event explores the vital intersection between Public Relations (PR) strategies and the Sustainable Development Goals (SDGs).

In today's interconnected world, businesses, organisations, and governments are increasingly expected to align their operations with sustainable practices outlined by the United Nations' SDGs. Effective communication and public relations play a crucial role in fostering understanding, trust, and support for these initiatives. This symposium will delve into the strategies and tactics necessary to navigate this complex landscape successfully.

Led by industry experts and academic scholars, the symposium will feature insightful discussions and academic projects.

Attendees will have the opportunity to interact with leading professionals in the field, gain valuable insights and network with peers who share a common interest in promoting sustainability through effective communication strategies. We are delighted to have Dr. Lisa Koep, Chief ESG Officer at Tirlán (formerly Glanbia Ireland), as keynote speaker.

Dr Kevin Hora, Head of Discipline, Journalism and Communications in TU Dublin’s School of Media said: “For 25 years, the MA in Public Relations has fostered debate about vital issues in society and practice. SymPRandA 2024 continues that tradition with this timely and necessary exploration of the role of strategic communications as an essential component of sustainability.”

The event takes place at TU Dublin’s Grangegorman campus. Registration is now open, and early booking is encouraged. For more information and to reserve a place, please contact Kevin.Hora@TUDublin.ie

Schedule for SymPrandA symposium