Module Overview

This module interweaves theory with practice to develop students’ understanding of the processes and practices underpinning sustainable and responsible tourism consumption and production. It aims to familiarise students with the key concepts underpinning the study of tourism markets and products and with the latest trends in international tourism globally. The module is designed to develop students’ facility to critically examine, analyse and evaluate a range of topics including prevalent and emerging travel patterns, motives and drivers; the nature and array of contemporary tourism products; the structure of the industry and the complex relationships between the diverse array of actors involved, and the increasing importance of sustainable practice. Another key aim is to develop students’ knowledge of the product development process and the role that innovation plays therein. Throughout, the intention is that students develop their understanding of the processes at work such that they can critically evaluate and discriminate between approaches and transfer their knowledge in future responsible engagement with tourism.