TU Dublin Competes in Two International Strategy Competitions

4 Mar, 2021

Two teams comprising students from the BSc Business and Law and the BSc Business and Management programmes are competing in international strategy competitions this week.

The teams will be tasked with analysing the current situation facing sponsor companies and making detailed recommendations to company executives. BSc Business and Management students Celina Stephenson, Ciaran Caulfield, Daniel O Halloran and BSc Business and Law student Julia Jaworska will compete at the John Molson Undergraduate Case Competition - the largest such case competition in the world with 28 competing schools from 13 countries across 4 continents.

This is the 13th consecutive year qualifying to compete in this competition - one of only 4 schools with this distinction (including, of course, the hosts - Concordia).  TU Dublin has been drawn to compete against the University of Florida (United States), the University of St Gallen (Switzerland) and HEC Montreal (Canada). Each school will compete against their divisional opponents over three rounds, with each of the divisional winners progressing to the Grand Final.

BSc Business and Management students Alex Kelly, Ben Harris, Amy Johnston and Jodie Vard, will represent TU Dublin at the Copenhagen Business School Case Competition.  This competition comprises 16 schools from across Europe, including other strategy competition stalwarts such as the University of Belgrade, the University of Maastricht, the University of Navarra and Corvinus University Budapest. Alex, Ben, Jodie and Amy will compete against three other schools in their division over a single 32-hour duration round, with the winners of each 4 division progressing to the Grand Final.

The teams will be tasked with analysing the current situation facing sponsor companies and with making detailed recommendations to company executives.  Team Coach Dr Eoghan O Grady, Senior Lecturer in the School of Marketing, explains the benefits of participating in such competitions- “They provide a great opportunity for all students to learn - many students apply and learn through the selection process and the team members, of course, share their learnings with their classmates post-competition.  The competitions are also a critical prong of "case study" as the signature pedagogy of TU Dublin. And this activity certainly enhances our visibility, profile and reputation on the global map”. He adds, the two teams have come through a rigorous selection process and have fully committed to preparing.  I am very confident they will represent the College and the wider TU Dublin with great distinction.