AI in Consumer Behaviour

Open call for proposals for people interested in undertaking research projects in this area. PhD projects or Master's by research considered, part or full-time.  Prospective candidates should write and submit a detailed research proposal on their chosen area using the following headings:
-Project Title 
-Author 
-Discipline and secondary discipline (if any) 
-Keywords 
-Abstract 
--- Provide details of your proposed research to include  
aims, objectives and central research questions of the project: General aims, then more specific objectives; {remember questions have question marks}  
--- How existing literature on the topic has been used to inform the proposal and
--- How the project will advance state of the art and make a contribution to existing knowledge.  

-Detail the research design and methodologies to be employed in carrying out your scholarship which should be described in sufficient detail to demonstrate your thorough understanding of the research topic.  
-- Describe actual primary research planned, give detail, divide into work packages/phases if appropriate 

-Provide a schedule to include (a) milestones and deliverables for completion of the proposed research, (b) risks that might endanger reaching these deliverables and (c) the contingency plans to be put in place in order to mitigate these risks.  

-At least one deliverable for each work package/phase 
- Typical PhD plans are spread over 4 years  
- Dissemination -Look up specific journals you might submit to -e.g. parts of lit review at start to lower ranking/generic journals; later, articles based on actual data gathered should aim to be submitted to better ranked journals -name examples. 
--- Traditional: journals & conferences etc 
--- Non-traditional: Ted Talks, blogs, social media, other 

The lit review should be a good example of your academic rigour and secondary research ability and care should be taken to reference properly including in-text citations.

2.1 Hons BA/BSc in Marketing /Psychology or equivalent.

Self Funded (Scholarship not available. Fees & Materials to be paid by the student. Materials costs not significant)

If you are interested in submitting an application for this project, please complete an Expression of Interest.

 https://forms.office.com/e/0hCcrv2Gkp