Consumer Behaviour

1. Project Title 
2. Author 
3. Discipline and secondary discipline (if any) 
4. Keywords 
5. Abstract 
6. Provide details of your proposed research to include  
1. aims, objectives and central research questions of the project: General aims, then more specific objectives; {remember questions have question marks}  
2. how existing literature on the topic has been used to inform the proposal and (c)  
3. how the project will advance state of the art and make a contribution to existing knowledge.  
7. Detail the research design and methodologies to be employed in carrying out your scholarship which should be described in sufficient detail to demonstrate your thorough understanding of the research topic.  
1. Describe actual primary research planned, give detail, divide into work packages/phases if appropriate 
8. Provide a schedule to include (a) milestones and deliverables for completion of the proposed research, (b) risks that might endanger reaching these deliverables and (c) the contingency plans to be put in place in order to mitigate these risks.  
1. At least one deliverable for each work package/phase 
2. Typical PhD plans are spread over 4 years  
9. Dissemination -Look up specific journals you might submit to -e.g. parts of lit review at start to lower ranking/generic journals; later, articles based on actual data gathered should aim to be submitted to better ranked journals -name examples. 
1. Traditional: journals & conferences etc 
2. Non-traditional: Ted Talks, blogs, social media, other 

2.1 Hons BA/BSc in Marketing /Psychology or equivalent.

This project is for Self Funded students. Scholarship is not available. Fees & Materials to be paid by the student. Materials costs not significant.