TU Dublin and Axonista announce Strategic Learning Partnership

8 Apr, 2021

Technological University Dublin and video commerce market leader Axonista today announced a strategic partnership to empower MSc and MBA students with scaling expertise in the accelerating markets of livestream shopping.

TU Dublin is committed to partnering with industry leaders to provide students with insights and expertise and enhance career progression - TU Dublin’s award-winning programmes deliver top industry talent that has progressed to work with some of the world’s most innovative, recognisable and influential employers. 

Welcoming the announcement, Dr Colin Hughes, Head of the Graduate Business School at TU Dublin, said, "For both the Masters and MBA programmes, industry partnerships such as this deliver lifelong learning opportunities, drive collaborative research and support the delivery of real-world, tangible solutions for commercial learning partners such as Axonista." 

Axonista’s CEO Claire McHugh had this to say about their decision to collaborate with the Product Management and MBA programs at TU Dublin. “The video commerce market is a growth sector with huge employment opportunities in Ireland, and this market is accelerating at a massive rate. We founded Axonista in 2010 to meet the growing global need for expertise and innovation around video streaming technologies. We continue to develop our product strategy, and this close relationship with TU Dublin enables us to engage with talented students in a very practical way.

Ireland's technology cluster, centred in Dublin, fosters an intensely competitive and fast-moving environment with multiple opportunities for local companies at all stages of growth. This also leads to challenges when it comes to recruiting the very best talent. Partnerships like this offer a way to bridge that gap, empowering smart, ambitious people with the skillsets necessary to enter the video commerce market.”

TU Dublin’s “Executive MBA – Problem-Based Learning” creates live interactive company projects as part of its learning platform. Problem-based learning is an integrative approach to learning and teaching, and live case studies provide for structured engagement with complex managerial issues outside of the learner’s own organisation. Cross-functional teams work on customised case briefs, culminating in analysis and evidence-based recommendations. This is a distinguishing feature of the TU Dublin MBA, which provides high impact and long-lasting learning. Working in small teams, executive students will work with Axonista alongside SAP, Dell, Poppulo, TestReach, vStream, Ventac and Merlyn Showering. 

TU Dublin “MSc Product Management – Experiential Learning” was developed in partnership with the Digital Technology Sector and Technology Ireland Software Skillnet. The program helps participants to grasp the complex theories behind growth and innovation while providing practical and real-world opportunities to apply their learning in the workplace. Experiential learning is a hallmark of the programme. 

Joining the ranks of exceptional technological universities around the world, TU Dublin is planning an exciting future... Infinite Possibilities. https://www.tudublin.ie/