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VIRaL


The Virtual Interaction Laboratory (VIRaL)
School of Media, Technological University Dublin

The Virtual Interaction Laboratory (VIRaL) is a leading-edge research and development centre specialising in spatial computing and mixed reality (MR/AR/VR). Situated within the School of Media at TU Dublin, VIRaL operates at the forefront of immersive technology, working closely with industry and academic partners to design and deploy innovative, real-world solutions.

We focus on applied, co-created research, engaging directly with stakeholders and end users from the earliest stages to ensure our solutions are impactful, relevant, and grounded in practice. Whether collaborating on funded research or industry-led innovation, our process puts people and context at the heart of development.

VIRaL is distinguished by its theoretical and methodological innovation, particularly in how it utilises and applies kinaesthetic learning and situated cognition: grounded theories that emphasise learning through physical action and context-rich experiences.