Introduction to esearch Commercialisation & Innovation

Outline
Innovation is fundamental to maintaining a competitive edge in industry but sometimes, time and financial constraints can prevent you from developing innovative ideas that could become an important source of revenue in the future. In this workshop, you will learn the fundamentals of research commercialization, from valuing the output of a research idea right through communicating it in a way that potential consumers can relate to. Key Elements of this workshop will be:

• Commercialisation strategy;
• Intellectual Property;
• What is a patent;
• How to develop a successful trademark;
• Managing confidentiality and types of confidential information

Facilitator
Paul Maguire, Head of Innovation and Technology Services