TU Dublin students laughing outdoors on grangegormancampus

Tourism & Digital Marketing / Margaíocht Turasóireachta ┐Dhigiteach

Course Title: Bachelor of Science (Honours) in Tourism & Digital Marketing

2023 CAO Points: 260

Leaving Certificate Requirements:

Minimum Number of





Minimum Grade in


English OR Irish



QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Level 5:


  • BBSXX / 5M2102 Business Studies
  • BMXXX / 5M2069 Marketing
  • DHCXX / 5M2083 Hotel & Catering
  • DTXXX / 5M5011 Tourism


Level 6: Full level 6 award in a relevant discipline

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at www.tudublin.ie/qqi

Mature Applicants:

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements:

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 5.5 in each component.

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.

You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing.

Work Placement

There is a six-month work placement in Year 3. The course offers students excellent networking opportunities so that they can make potentially career-opening contacts.

Study Abroad Opportunities

You’ll have the opportunity to study abroad as part of the Erasmus course. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study course through English.  

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.

  • Marketing Executive
  • Market Research Executive
  • Digital Marketing Executive
  • Tourism Manager
  • Tourism Information Officer
  • Tourism Information Centre Manager
  • Tourism Consultant
  • Call Handler/European Confirmation Consultant
  • Cabin Crew
  • Travel Consultant/Executive Travel Agent
  • Heritage Officer
  • Reservations Agent
  • Tourism Advisor
  • Tour Guide/Director
  • Operations Assistant
  • Multilingual Customer Care
  • Passenger Service Agent
  • Historic Site Manager
  • English Language Assistant
  • Lecturer
  • Recruitment Consultant
  • Event Organiser
  • Sales and Marketing Executive
  • PR Officer
  • HR Administrator (Hotel Groups)
 Examples of employers
  • Aer Lingus
  • Airbnb
  • Ballsbridge Hotel
  • Bookassist
  • Booking.com
  • Brendan Vacations
  • Cartrawler
  • Clayton Hotel
  • Customerminds
  • Enterprise Ireland
  • Epsilon Marketing Agency
  • Event Wise
  • Expedia
  • FcM Travel Solutions
  • Google
  • Guinness Storehouse
  • Hays Recruitment
  • Heineken
  • HireMinds
  • Jac Travel
  • Kilbeggan Distillery
  • Linkedin
  • Lyrath Estate
  • Maldron Hotels
  • Mediacom
  • Mews Systems
  • Monart Destination Spa
  • Net Affinity
  • O'Callaghan Hotels
  • OCS Group
  • OPW
  • Press Up Entertainment Group
  • Product2Market/Marketstar
  • Qualtrics
  • RDS & Dublin Horseshow
  • Red Hat
  • Royal Irish Tours
  • Ryanair
  • St. Patrick's Cathedral
  • Starcom Mediavest Group
  • Talbot Hotel Stillorgan
  • Terenure College
  • The Absolute Company
  • The Haddington Hotel
  • The Travel Corporation
  • Tiernan Travel
  • Tourism Ireland
  • Travel Department
  • Verve - The Live Agency
  • Webtrade Ltd
  • Westin Hotel
  • Accounting for Tourism & Leisure
  • Digital 1: Fundamentals
  • Innovation & Tourism Product Market & Experiences
  • Intercultural Awareness
  • Introduction to Tourism & Travel
  • Language or Intercultural Competence
  • Management 1
  • Marketing for the Tourism, Hospitality, Leisure & Event industry
  • Operations for Tourism, Hospitality & Leisure
  • Professional Business Communications 1
  • Professional Business Communications 2
  • Tourism Destinations
  • Destination and Product Marketing
  • Digital 2: Literacy
  • Economics
  • Management
  • Language or Option
  • Language or Option
  • Management 2
  • Management Accounting Cost & Decision Making
  • Marketing Research
  • Sustainable Tourism
  • Talent Management
  • Tourism & Technology
  • Tourism Intermediary Marketing

* Students of BSc Tourism and Digital Marketing have the opportunity to study abroad for a semester in year 2 of the course

  • Data Analysis
  • Digital 3: Competency
  • Language or Option
  • Management Accounting Budgetary Planning & Control
  • Professional Internship
  • Tourism Policy Planning & Regulation
  • Web Development
  • Digital 4: Transformation
  • Dissertation
  • Global to Local: Economic Geography
  • Leadership
  • Marketing Communications
  • Marketing Strategy
  • Option:
  • Research Methods
  • Strategic Management
  • Tourism Futures

Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub. A full list of courses open for Advanced Entry are listed on the CAO website.

In my 4 years studying Tourism Marketing, these opportunities proved to be endless;  The opportunity to study in a small environment encouraged me to think on my feet, become a team leader and build on my confidence on both a personal and professional level.  The access to industry, top class lecturers made studying relatable and practical and encouraged participation, The classroom environment allowed for lots of access to lecturers time. In my 3rd year of study, I opted to do a professional placement which allowed me to put my day to day learnings into practice within the corporate world, this placement was a highlight of my degree and solidified my ambition to make a successful career in the Tourism industry. This ambition is still true, where today I am working as Marketing Director for an award winning hotel technology provider; Net Affinity. 

Hollie Mc Hugh, graduated 2009. Marketing Director, Net Affinity 

The course that I choose was my first option in the list and I was extremely happy when I noticed that I was admitted. I choose it because it gives to students a complete formation in many modules and because tourism together with the marketing world is my passion. The best thing is the constant interactions with the lectures that help you more and the practices activities that I personally love because they can really prepare you for the future. 

Agostina Pia Di Bari, Year 2 

I really didn’t know what I wanted to study when I finished my leaving cert and decided to place Tourism & Marketing on my CAO as it would give me a broader range of opportunities after I graduated....it has been the best decision I ever made. I have had the privilege of working with big brand names such as Best Western International, Aer Lingus and am currently working with the largest online travel agent in the world, Expedia Group. I could not recommend this course more, especially given the wide range of opportunities available to you once you have completed the course. . I can say it is pretty amazing to work within the travel and tourism industry and this degree has definitely opened the gates to endless opportunities for me.

Sandra Sutton, graduated 2011, Area Manager, Expedia 

On graduation you may continue to postgraduate study at TU Dublin.

TU Code



Level 8


Bachelor of Science (Honours)


4 years

Number of Places



City Centre: Grangegorman

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Non-EU Fees

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Louise Bellew

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School of Tourism and Hospitality Management