About
Welcome to the School of Marketing & Entrepreneurship at TU Dublin
Dear Students,
You are about to begin an exciting journey at the intersection of innovation, strategy, and creativity.
At TU Dublin’s School of Marketing & Entrepreneurship, we are proud to foster a culture of innovation, creativity, and collaboration. Whether you're here to build a brand, launch a startup, or shape the future of business, you are joining a vibrant community of thinkers and doers.
We look forward to supporting your journey and watching you grow into the changemakers of tomorrow.
Warm regards,
Etain Kidney
Head of School
Marketing & Entrepreneurship
TU Dublin
About Us
The School of Marketing and Entrepreneurship (SoME) at TU Dublin is one of the largest and most dynamic academic units in the university, educating over 1,300 students annually across undergraduate, postgraduate, and part-time executive programmes. Operating across three campuses and core disciplines – Advertising and Communications, Marketing, Digital Marketing, Entrepreneurship, Innovation and Sales, the School has built a distinguished reputation as Ireland’s leader in applied, research-informed education, deeply integrated with industry and professional practice, ensuring a learning environment that is experiential, connected, and supportive.
Our competitive edge lies in our commitment to experiential learning, industry connectivity, and student-centered support. In addressing the ever-changing needs of our students, our programmes go beyond a rigorous academic business and marketing curriculum. Our programmes are purpose-built to prepare graduates with the technical, professional, and transversal skills required in a rapidly transforming global economy. The integration of academic rigour with hands-on learning ensures that our graduates
are both strategically equipped and highly employable.
Research underpins and informs our teaching, within the School we have a cohort of post graduate research scholars, research centres, and special research interest groups.
Programme Portfolio
The School of Marketing and Entrepreneurship manages a comprehensive and dynamic portfolio
comprising 24 active programmes, ranging from Higher Certificate to doctoral level, including ordinary and honours undergraduate degrees, postgraduate certificates, diplomas, master’s awards, and various single certification initiatives. For the academic year 2023-24, total student enrolment across all programmes reached approximately 1,350, with undergraduate programmes accounting for 87% of students and postgraduate programmes making up the remaining 13%. The portfolio demonstrates strategic diversity, responding effectively to market demands and industry trends, notably through targeted postgraduate certificates in emerging areas such as sustainability leadership and key account management. Integrated within the Faculty of Business, the School coordinates closely on admissions processes and collaborates extensively with the Graduate Business School in promoting its postgraduate offerings.
The Student Experience
The student experience is central to the mission of the School, fundamentally underpinning the quality of our educational provision. Our interpretation of ‘student experience’ encompasses not only academic engagement but also the holistic elements of student life, including extracurricular opportunities, wellbeing services, mentorship, and experiential learning in professional contexts. Aligned with TU Dublin’s Quality Enhancement Framework, we embed a culture of service excellence, aiming to foster a connected, experiential, and deeply supportive environment that equips students with both strategic insight and practical skills for today’s dynamic business landscape. There are also important structural, physical, and regional aspects to the student experience in TU Dublin that appear to be most in need of resourcing.
Very satisfied—societies helped me make friends and feel part of TU Dublin.
If you would like to find out more about the activities of the School of Marketing, including study abroad, student work placement, and the programmes we offer you can contact us.