Institute of Advertising Practitioners of Ireland (IAPI)

This collaboration is formalised through a Memorandum of Understanding, facilitating the development of apprenticeship programmes, post-graduate education, and micro-credential offerings. Participants in our programmes include professionals within advertising and creative industries seeking enhanced skills or entry into related fields. IAPI significantly supports student recruitment, contributing substantially to SoME’s reputation and sustainability. The network of IAPI members is 60 of Ireland’s agencies and provides us with access to a community of important professionals for the development of our portfolio and ensuring our credibility in the market. We are the only education partner of IAPI, who are leading an industry consortium with SoME for the first apprenticeship in advertising.