School of Management, People and Organisation Host the TU Dublin Case Competition Bootcamp

Published: 20 Feb, 2024

The School welcomed delegates from 10 universities - University of Manitoba, Concordia University Montreal, University of Prince Edward Island, University of Vermont, University of South Carolina, University of Rotterdam, Maastricht University, Copenhagen Business School, the University of Glasgow and EPHEC (Belgium) – to the 6th edition of the annual TU Dublin Case Competition “Boot Camp”.

In addition to interactive sessions on Storytelling, Marketing, HR, AI, Finances and Advanced ppt, chaired by Dr. Eoghan O’ Grady with input from coaches (faculty advisors) from each university, the delegates visited the Jameson Distillery and Google's EMEA's HQ in GCQ. Sincere thanks to Caoimhe Nugent (Senior New Business Accounts Manager and TU903 Graduate) for arranging a fantastic visit to and great presentations in Google HQ.

Students also worked in mixed university teams during the week “cracking case studies” and making presentations. Students came back together into their school teams for the semi finals on the final day. When teams were evaluated on the application of the learning from during the week when resolving the issues and presenting solutions to a live case.

The TU Dublin Faculty of Business team comprised students on the BSc Business and Management programme (TU903) - Gina Yoon (Year 3) and Justine Eludo, Charles Chukwuogor and Darragh Naylor (Year 4). They ranked second in their semi final behind Copenhagen Business School who progressed to the Grand Final where they competed against Concordia University and the University of Manitoba. Copenhagen Business School were declared winners at the closing ceremony. Thank you to Caoimhe Nugent, Denis Kelly (retired ESB Executive and Chair ENGCOMM and Dr. Pat Kenny (Head of Discipline School of MPO) for judging the Final.

The feedback on the week has been hugely positive and all coaches have said they want to return next year. See one such testimonial from the Adam Smith School of Business at the University of Glasgow below.

“The Adam Smith Business School at the University of Glasgow would like to thank Eoghan O’Grady and TU Dublin for hosting us at their case competition boot camp and competition in January. Eoghan, along with Pat DeMouy from University of South Carolina, planned and delivered an incredibly enriching experience for both students and coaches. Over the course of the week the students benefitted from a unique opportunity to not only develop their case solving skills but also to collaborate in diverse teams comprised of students from other universities. There were several highlights across the week, excellent newly developed cases, a visit to Jameson Distillery and Google’s EMEA Head

Quarters, and the opportunity for students and coaches to build their networks and socialise in vibrant Dublin. The week culminated with a competition on the final day that provided students with a platform to apply the knowledge and skills they had acquired and to showcase their creativity and strategic thinking. The interactive nature of the sessions encouraged active participation and fostered a culture of learning and growth that will enable the teams to go on to successfully participate in case competitions globally. The theme of the week was growth - equipping the students with valuable skills and providing all involved with a memorable and enjoyable experience. We hope to join you again in 2025”

Given the reaction and the interest from so many other schools including UNSW Australia, Berkeley US, Porto Portugal, Corvinus Hungary, and HEC Montreal among many others, the future of this event looks very bright indeed.