People

Andrew Watters

Lecturer in Digital Technologies and User Experience Design / Tutor – BSc in Digital Marketing

Andrew Watters is a lecturer in digital and technical disciplines at TU Dublin, where he teaches across both undergraduate and postgraduate programmes. He holds a BSc (Hons) in IT Management & Computer Science and brings a practical, interdisciplinary perspective to digital marketing education.

Andrew’s teaching portfolio includes a diverse range of modules such as:

Web & App Design and Optimisation
Digital Content Design & Development
Business IT & Intro to Data Analysis
Database Systems & Fundamentals
Visual Design & User Experience
Intro to IT, Apps & Social Media

Academic Interests

Andrew’s core research interests lie in the application of emerging technologies in education, particularly:

Artificial Intelligence (AI)
Augmented and Virtual Reality (AR/VR)
Digital Marketing Strategy
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
User Experience (UX) and Web Design

He is particularly interested in how AI, AR, and VR are reshaping the way learners interact with digital environments and content.

Curriculum Innovation & Internationalisation

Andrew is actively involved in internationalising the curriculum, ensuring that students gain exposure to global standards and inclusive design practices. His initiatives include:

Teaching students how to design accessible websites for diverse users
Exploring UI/UX considerations for Middle Eastern languages and right-to-left design principles
Incorporating global marketing campaigns as real-world learning tools
Embedding globally recognised certifications into coursework via platforms such as LinkedIn Learning, Coursera, HubSpot Academy, and Google Data Analytics

Programme Development & Student Support

Contributed to the programme redesign of TU Dublin’s Digital Marketing programmes over the past two years
Has served as a dedicated tutor for both first-year and final-year students in Digital Marketing for over six years, providing academic guidance and mentorship

Andrew combines technical expertise with a strong focus on inclusive digital education, helping students develop the skills, awareness, and certifications they need to thrive in today’s digital-first landscape.